Elin Simonsson

Senior Associate / Head of Interpretation

Elin leads our interpretation, content and audiences work across diverse projects within the cultural sector, spanning from the creation of interpretive museum environments to brand strategy.

During her career, Elin has been involved in delivering diverse audience engagement activities at varied cultural organisations, including the Science Museum Group, the Natural History Museum, V&A and the National Trust. She brings expertise in many different forms of audience engagement, including exhibitions, permanent galleries, multi-component heritage sites, learning programmes, creative programming, digital content and brand. Her background in audience research means that she brings an audience-centred approach to our work.

Elin’s work at Nissen Richards Studio has included the Textiles Gallery for the Science and Industry Museum; the House of Portraits exhibition at Powis Castle; the transformation of the visitor experience at Sutton Hoo, for the National Trust; and Forgotten Masters for the Wallace Collection. She is currently involved in the transformation of the visitor experience at Wordsworth Grasmere and the re-design of galleries and experiences at the National Portrait Gallery in London.

Elin is passionate about creating experiences that make emotional connections and that offer new or different perspectives. During her training in archaeology at University College London, she developed an interest in bringing out the context of objects through storytelling.