Using distinctive features of the architecture and visitor experience, a new brand identity was created for this visitor attraction. Textures found throughout the prison cell spaces were replicated across all media and became a noticeable linking device across graphic interpretation, logotype, wayfinding, AV and digital media. This multi-faceted project demonstrates how a strong aesthetic and visual identity can unify all areas of a project.
Shire Hall Trust and West Dorset Council
exhibition photography: Gareth Gardner