National Waterways Museum, Gloucester

The Canal & River Trust

Branding to accompany these new permanent galleries and entrance for this Grade II listed Llanthony Warehouse building on the Gloucester Docks


We re-branded the New Waterways Museum in Gloucester to accompany our work on the complete refurbishment of the Grade II Listed Building on the docks in Gloucester that tells the 200-year history of the docks. The client’s aim for this project was to revitalise the museum, transforming it into a successful heritage attraction and to establish a stronger connection to the public realm.

Our starting point was to celebrate the building and include it as part of our overall design. The new entrance incorporates an enlarged opening with the original masonry facade, and its double height allows a better connection with the museum’s interior. We designed a beautifully crafted frame system to display objects and interpretation, and to improve the vistas and sightlines through the museum. This approach allows long views across the building, and lets the rich materials of brick, timber and metal act as a backdrop to the story-telling.


The Canal & River Trust


Gloucester, UK



Other roles

Exhibition Design
Graphic Design